Essential Tips on Planning the World’s Best Startup Parties
Startup parties are great since they serve multiple purposes that can benefit your company. Celebrating the launch of your company, or a new product or service, a holiday party, a charity event
or a community based bash can all improve the image of your brand, promote your business, boost company morale, and gather business leads. With so much at stake, you should make your startup parties truly memorable events, and to help you plan it, here are a couple of tips.
Define the Purpose
Startup parties are great because they can always serve a purpose. Launch parties can promote a new product or service, and have an added team-boosting effect on the staff who turned it into reality. Additionally, they can also widen your consumer base, since clients and potential clients can also be invited. On the other hand, holiday parties provide a chance for all the employees and their families to bond, while promoting your brand as a community-friendly company.
Set a Budget
Because most startup parties are free-for-all events, setting the budget for the event is a key factor for a good startup party. Use the party PR and social media marketing campaigns to determine the guest list, and generate buzz around the party. Counting the number of replies to your RSVP invitation, or the people labeled “Going” on your Facebook event allows you to roughly determine the number of guests, and with it the ROI.
Set a Date for the Startup Parties
After you have estimated the budget, you can now determine the date for the party. A date can have significant importance, especially if you are making a launch party, but your biggest concern should be the actual day when the party is held. Always choose Fridays, an after-work model, or Saturdays, since both employees and guest attendees are more likely to confirm their invitations. Additionally, you should also be flexible with the time of your party, and have a plan “B” and “C” dates set as a precaution of any unforeseen problems.
Choose a Location
Depending on the location of your party, you will need some smart on-site party planning. While hiring a party-planner might be your safest option, you can also delegate the job to an employee who already deals with logistics at the company, or has a background in event management. They will ensure that the planning goes according to the schedule, rent equipment, book the catering service and music, and decorate the event location. Likewise, in case of an outdoor event, they can also make necessary modifications to the site by installing commercial shade sails as protection from the elements, ensure everything meets health and safety codes, and sort out any necessary administrative paperwork.
The Final Preparation
As for the main events at your party, the best way of making everyone happy is by doing a survey. Ask around the office what your employees would want when it comes to music, food and drinks. They might provide an incisive suggestion of a great local band or DJ, and tell you what they will want to drink at the party. Also, make sure that everyone receives a branded gift bag full of gifts that can keep you at the top of your clients’ mind for a long time, and make your employees feel special, as well.
At the end of the day, it is up to you to make your startup party a really great investment. By making it a truly creative and special event, you will not only ensure your brand name becomes synonymous with a good time, but it can also be a great way to repay the hard work of everyone at the company and reward the loyalty of your clients, stakeholders and the community