4 Most Common Mistakes on Ecommerce Sites
Starting an online business most people choose to set up an ecommerce sites because there are many advantages they can get, such as: listed products, shopping cart, etc. However, ecommerce websites aren’t always that great. You likely disappoint your customers through your online stores because of four most common mistakes on ecommerce sites below:
4 Most Common Mistakes on Ecommerce Sites You Must Avoid
Have complex buying process
One of the most common mistakes on ecommerce sites and common reasons why customers feel upset and decide to leave an online store is because the buying process is too complicated like creating an account first to start shopping.
In this case, you are highly recommended to simplify the methods to make purchases from inputting products on shopping cart, knowing the amount of payment including shipping fees, making payments, and so on. Define the buying process clearly on your online stores to prevent customers from getting hassle when shopping.
Provide uncategorized products
Every product must be categorized well to let customers find one they are looking for easily. Customers will be very confused if some products are uncategorized. Therefore, classify each products based on its category.
Put unclear products’ descriptions
This is one of the most common mistakes on ecommerce sites
which you must avoid
One of the main principles how to sell online successfully is allowing customers to know the exact overview of products that you offer. Customers are not able to see your products clearly through their PC’s monitor. That’s why they tend to hesitate to whether continue buying or not.
Thus, all you need to do is putting products’ pictures and descriptions, such as: features, prices, brands, etc. Make customers attracted and impressed by only reading products’ descriptions and seeing the images. In addition, you even need to provide products’ review as well.
Lack of payment methods
Last but not least, the most common mistake to avoid is lacking payment methods. To satisfy customers, you have to provide various convenient payment gateways that are suitable for each of their need, such as: PayPal, credit card, bank wire, etc. The more payment options that you offer, the more comfortable your customers are.
If you are going to build an ecommerce store in the near future, avoid four most common mistakes on ecommerce sites above