5 ways to get more traffic through Pinterest
Today I’m going to talk about 5 ways to get more traffic through Pinterest, the so called hottest new social media site out there. I know what you’re thinking, do we really need another social networking site? I do agree
but when you see the amount of people on Pinterest and the amount of traffic it will be able to get you, I think you can agree that it’s pretty hard to ignore.
It might interest you to know that Pinterest have grew exceptionally from just about 7 million users in 2011 to well over 150 million monthly active users now. The majority of Pinterest users are women however, what is even more intriguing is that, when social media marketing is concerned, Pinterest appears to bring in more referral traffic to sites than all the other social sites out there.
Therefore if you have a blog or website I believe it is invaluable for you to implement Pinterest, and hopefully you this post will help you with the 5 ways of getting traffic through Pinterest.
1. Make sure you verify Your Account
This is fairly straightforward, and what this would do is create an opportunity to bring your Pinterest visitors to your site. An added benefit is that you will be able to use their analytics service too. When you verify your account you will automatically make your URL more visible, by adding a clickable link to your site from your Pinterest page. This will also help with SEO in addition to giving your site more traffic through Pinterest.
2. Use SEO Keywords in the About Section
Pinterest gives you the opportunity to describe your business in your about section. Take full advantage of this, you get a maximum of 200 characters, keep in mind that search engines will index this page therefore it is in your best interest to add the keywords that you are aiming to rank for. In addition to this be sure to connect your other social networks such as Facebook and Twitter so that you will have the ability to share pins across all your networks.
3. Include In depth Descriptions with Your Pins
When seeking ideas, people will be likely to use the search feature in Pinterest. And although it is not clear how Pinterest’s search algorithm actually works it is safe to say that descriptions play a significant part and are necessary to get more traffic through Pinterest. When you pin content make sure you add SEO keywords that are relevant to give it a slight SEO boost. It might also be a good idea to mention your brand name too.
4. Keep Google in Mind When Naming Your Images
Like I mentioned earlier, Pinterest content isn’t limited to Pinterest, your pins can be found through Google and any other search engines too. To give yourself the best chances of discovery through these search engines you should certainly pay attention to what you name your images, as this is how search engines will index your images. In order to achieve success through search engines with your content, use the same technique through your other social networks too.
5. Sharing is caring – so be Social!
Keep in mind, Pinterest is a social networking site. For that reason make sure you use it to interact with others. Repin, follow and like other peoples pins, don’t simply use Pinterest as a way to broadcast yourself, behaving in this way will create more interest around your account and will get you more Repins, likes and comments. They will help build the viral content. If you’re only helping yourself on the site then people will be less inclined to interact with you